In 1994, a licensed veterinarian Dr. Mary Burns was very frustrated with the behavior of one of her cats named “Buckwheat.” Buckwheat would only drink water from a dripping faucet and would lay around on the kitchen counters all day waiting for her to turn the faucet on. Aside from finding cat hair in the food prep areas, Dr. Burns was getting very tired of constantly running to the faucets to satisfy Buckwheat’s demand for running water. Add to this a nasty water bill, because occasionally someone would forget to turn the faucet off. But what is a responsible pet owner to do?
As a veterinarian, Dr. Burns was well aware of the importance of sufficient water intake in cats to maintain healthy kidney and urinary tract function. Lack of enough water intake will make a cat’s urine more concentrated than normal and leads to an environment where bladder crystal formation becomes more likely. This can lead to a urinary tract obstruction and the infamous and potentially fatal Feline Urinary Syndrome (FUS/FLUTD). Therefore, denying Buckwheat her running water was just not an option.
Then, eureka! Dr. Burns decided “Buckwheat” would have running water and maintain good hydration, but not at the kitchen sink. This running water would magically appear directly in “Buckwheat’s” bowl! From this first home prototype, the Drinkwell® Pet Fountain was born.
Since the first prototype several years ago, the Drinkwell® Pet Fountain has been a big hit with cat owners across the country. It turns out tens of thousands of cats exhibit the same behavior and just as many cat owners are frustrated with trying to satisfy their cat’s demand for running water in kitchens or bathrooms. When you consider the important health benefits also provided by the Drinkwell® Pet Fountain, it should come as no surprise that this problem solving product:
• was selected as the recipient of Cat Fancy’s Best New Cat Product award
• has literally sold itself by satisfying a critical pet need
In fact, the success of the product and impressive growth of sales through the years led to the redesign of the Drinkwell® Pet Fountain, which resulted in the addition of several new features, including increased water capacity, an adjustable flow rate and optional reservoirs which increase the water capacity and automatically keeps the Drinkwell® Pet Fountain filled for several days. The Drinkwell® Pet Fountain is available through various mail order venues and a growing number of pet stores throughout the nation.
In nature, moving water is much fresher than stagnant water. The movement constantly breaks the surface tension of the water and draws oxygen from the air into the water. This process is called aeration and it makes water more appealing to drink. Pets may be drawn by instinct to moving water for this reason.
The DRINKWELL® PET FOUNTAIN filters and aerates continuously moving water to keep it much fresher than standing bowl water. It satisfies the urge for running water and so helps eliminate jumping on counters in search of dripping faucets.
Even cats who don’t jump on counters to drink from faucets may drink more water using the Fountain. Why is this important? As the veterinarian who created the Fountain for her own cats knows, many cats may not drink as much water as they should. This is one reason the urine becomes so concentrated and predisposes some cats to urinary tract disease. Cats with urinary tract or kidney disease have a critical need for water to support kidney function or prevent crystal formation and obstruction.
The DRINKWELL® PET FOUNTAIN is veterinarian designed and recommended by vet urinary specialists. It encourages water intake and proper hydration in healthy cats, and is especially beneficial in cats with kidney or urinary tract disease. AND it discourages jumping on counters in search of dripping faucets!
comments: Comments Off | categories: | tags: